Loyal Gro
A Tinkerlab company
Retention email for beauty & wellness brands

We send each customer a tailored message at the right time, so they buy from you again and again.

Keep your own tools, or use ours. We work to your preferences. Our focus is one thing: getting your customers to buy again.

What we do

Repeat purchases. Nothing else.

One job, done properly. We turn a first order into a second, and a second into a habit. No daily blasts. No spam. Just the one message a customer is happy to get, on the day it actually helps.

Built for beauty & wellness

Each of your products is used differently by every customer. Why remind them all to buy again at the same time?

A serum, a collagen tub, a bottle of magnesium: each one empties on a day you can work out. Pack size, divided by daily use, gives the date. Miss it in either direction and you lose the sale. Remind too late, and they have run out, given up, and grabbed whatever was on the shelf. Ship too soon, and the bottles pile up, and they cancel out of guilt. We find the real pace, one customer at a time, and send on it.

Collagen tubruns out in 30 days
Barrier serumruns out in 42 days
Daily multivitaminruns out in 90 days

One average date would treat all three the same. We work out a date for every product a customer owns. It even works for a first-time buyer, because we read the pack and the dose, not a history they do not have yet.

1

The clock starts at the doorstep.

We count from the day it lands, not the day it shipped. That is when the bottle actually opens.

2

We learn how they really use it.

A one-tap check-in, and how they use it tells us how long the pack lasts. The guess turns personal.

3

The refill lands right on time.

Near the end, one tap reorders, or pushes it back if they are away. The next one arrives before the last runs dry.

Repeat orders, without a subscription.

Your customers buy again as if they were subscribed, but they never sign up, commit, or manage a thing.

You hear about unhappy customers early.

The check-in catches more than timing. If someone is not getting on with the product, you find out while you can still put it right.

We learn the whole regimen, with you.

We work with you to map how your products are used together. Then we build that into the reminders: when the first runs low, the customer hears about it, and we flag what is close behind.

How we work

Built for your brand. Run by us.

We do not hand you software and wave goodbye. We build each flow around your products and your customers, then we run it, week after week.

We build it, and we run it.

Every flow is made for your brand. We build it, run it, and report it, so your team gets its evenings back. They just say yes to the sends.

Every email fits one person.

We write to the individual: the product they bought, how fast they get through it, and what other buyers say about it online.

The right moment, never a nag.

One message, timed to when they would think about buying again. We cap how often anyone hears from you, so it stays welcome.

Your margin comes first.

We rarely discount. When one would win a customer back, we bring it to you first. We also do the hard upfront work of getting into your messy financials, so you can see your true margin by product and by channel, and discount to win without giving away profit.

One flow at a time.

We start with the second order. When it earns its keep, we add the next, like easing a subscription that ships faster than people use it. You keep what works and drop what does not.

Proof, not a dashboard.

We hold a small group back and compare. You see the lift the flow truly caused, not a number a tool takes credit for.

The first flow

How we win one customer back.

We start with the second order: the customer who bought once, liked it, then vanished. Here is exactly how we get them back.

1

We find the day each product runs out.

Pack size, divided by daily use. We read both off your product pages, and you fix the few we get wrong. An afternoon, not a project.

Run-out tableexample brand · 5 of 38 products
ProductPackDaily useRuns out after
Barrier Serum30 ml2 pumps42 days
Collagen Powder300 gone 10 g scoop30 days
Scalp Shampoo250 ml8 ml, alternate days62 days
Magnesium Capsules903 a day30 days
2

One email, timed to their product.

No code, no countdown, no bundle. A reminder that lands the week it runs out is the one email a customer is glad to open. Sent from your own tool, in your voice, at full price.

From: your brand · Friday Your Barrier Serum runs out around Monday

Hi Priya,

You ordered the Barrier Serum four weeks ago. At two pumps a day it runs out around Monday.

If you would like the next one to arrive before then, it is here at the usual price.

Reorder

Still have plenty? Ignore this and we leave you alone.

3

Every message is tailored to the person.

We build each email around three things: how that individual uses the product, what wider usage patterns tell us, and what customers say in their reviews. No two people get the same email.

The figures above belong to an invented example brand. Your customers, and their numbers, are your own.

Watch

Ninety seconds, one customer, one second order.

Follow one customer from first order to second, and watch the timing, the email, and the proof do their work. The finished film drops in here.

The offer

One flat price. The tool and the operator, both included.

£1,499a month, tool and operator included.
£500a month for your first three months.

Proved against a held-back group within 30 days, or the test costs you nothing.

Compliance & privacy

Your list stays yours. We can prove it.

Retention runs on trust, so we treat your customers' data the way you would. Every promise below, we can show you before the first send.

Your data stays where you choose.
Keep your own tool and your list never leaves it. Use ours, and your data is held under our signed agreement, and used only to email your own customers.
Read-only, and only what we need.
Read access to your orders and email flows. No accounting, no ad accounts, nothing more.
Opted-in customers only.
We email people who chose to hear from you, and every message carries a clear way to stop. We honour it.
We keep your rules.
We help you answer your own customers, using what they share with you. We never make anything private public, and we hold to the rules you set.
A signed agreement, first.
We sign a data processing agreement, and share our exact access list, before a single send.
Nothing sold, nothing trained.
We never sell your lists, and we never use your customers' data to train anything.
Who is behind it
Ashutosh Parande

Until recently I ran TikTok Shop in the UK. Before that I led a marketplace team at Amazon in Europe. The second order was the one we lost most often, almost always to a reminder that arrived at the wrong time. Loyal Gro is the fix I wish I had then.

Questions

Straight answers.

We already have an agency.
Perfect. We run one flow next to them and prove it on its own numbers. Keep the agency, and add us where the held-back group shows we pay for ourselves.
Do we have to switch email tools?
No. Keep the tool you already pay for, and we work inside it. Prefer to use ours? We can do that too. Either way, your customers see your brand, never ours.
Will you discount our products?
Rarely. When a discount would win a customer back, we suggest it and check your margin first. The second order always goes at full price.
How do you prove it worked?
We hold a small group back from every send. What they buy is the baseline. Only sales above it count as ours, so the lift is proved, not claimed.
How long until we know?
Thirty days from the first send. If the number is not there, the test costs you nothing.